Online learning and training are becoming more important for online businesses. When you teach your course topic, you prove to your target audience that you are a high-quality expert in your field. We’ve helped hundreds of thousands of course creators build and grow their courses.
Now, we will teach you how to turn your knowledge into an incredible learning encounter! Our e-learning platform is a lightweight that allows individuals to build courses online and then sell them. We’ve created an e-learning platform that lets course creators do more of what they want to do.
Let us tell you about our extensive experience in creating and selling successful online courses. This blog post was created in order to give you the tools you need to create your own successful online course. This is not an exhaustive list of all the things that need to be done.
Let’s get started! Let’s start by going over some questions you should ask yourself before creating your course.
How can you write a new course?
There is no one way to create a new eLearning course. All you need is patience, imagination, and a credible eLearning platform that will enable you to put it together. If you love the field of your expertise, there’s a chance you’ll be able to market yourself successfully online. In this article, I will show you how to do that.
How long does it take to create an online course successfully?
It depends on how much you have already prepared. If all you have is PDFs and videos stored, then it’s more than enough to create an online course if you work two hours a day on it. If you have no content, a week is enough time to create an online course.
How much does it cost to create an online course?
Again, depending on how much money you spend on creating media for your courses, the cost will differ. If you have media, the course creation will be cheaper. If you have no media, you will have to create it first. For example, a few instructors I know invest a lot of money in video production.
How to make an online course interesting?
The more you focus on student-centered teaching, the more your content will be interactive. What kind of student interactivity do you want to include? What kind of engagement do you want to promote? Keep those things in mind as you plan for this important step.
How hard is it to establish an online course?
Creating your course is just one part of the process. You also need to make sure that people are able to find your course and purchase it with ease. The hardest part of creating a course is getting people to engage. This can be as simple as repurposing your blog content to make a course from it, as you already have an audience who’s interested in reading it.
How to establish a profitable online course?
If you want to create a profitable online course, the most important thing is to come up with the best course idea. If you market your courses as tools for self-improvement and as ways to acquire valuable skills, more people will want to buy them. A successful course always addresses the pain points of its audience with:
- What problems does it solve?
- Will the article teach its readers something new?
- It helps to achieve a goal
How to create an online course:
- Pick the perfect course topic
The type of topic you choose is up to you and can be anything – like baking tips or website design. Even though the possibilities are endless, the topic is a determining factor in an online course’s success. The main criteria that you should consider when choosing your online course’s topic are whether you’re genuinely interested in the topic:
- Choose something you want to share:
The topic of your course should be something you’re knowledgeable in or willing to learn thoroughly about. No matter what, you need to be passionate about the subject.
- Choose something others want to know:
Before starting a project, figure out your readers and what they want. Ask your existing audience if they have anything to say about the subject you had in mind. Use polls or online forms to identify potential issues that your customers face.
2. Ensure your course topic has high market demand
Validate your online business idea by creating an online course. If you want to test your idea, make a landing page for your upcoming online course. Although you’re not ready to create your course yet, you already know how it’s going to be structured. This course will provide you with valuable knowledge and skills that will help you to grow your business and be more profitable.
3. Create Magnetic and Compelling Learning Outcomes
Deep diving into a topic is not just beneficial for experts. If you have little to no knowledge about something, then it’s an opportunity for you to learn about it from the ground up. To make the most of your course, go beyond what’s already online. Find information about this topic anywhere you can, from books to coworkers and webinars.
4. Select and Gather your Course Content:
If you create your online course prospectively, it will make it easier to get clarity on the topic itself. Next to it, write down the time you plan on teaching each lesson. Each lesson should be broken down into the most important parts. The content of your lectures needs to be organized in a logical way so that the learner can go from one idea to another without having problems.
5. Establish Your Modules and Course Plan:
If you already have experience in your field, it’s likely that you have content about it lying around somewhere. Have you ever given a presentation to an audience about the subject? Have you talked about these ideas on a podcast or YouTube channel? When you have a solid understanding of the materials, it’s time to repurpose them into your online course.
6. Adopt the most engaging and effective delivery techniques for each lesson:
Now, we need to figure out the best way to deliver your content and the conditions surrounding it. Being aware of adult learning, learning preferences, and all the different ways to deliver your training will ensure that your training is as engaging as possible.
- Besides having a video and text, will there be other forms of content that you will have?
- Will you have photographs, images, infographics, video, audio, illustrations, and animations?
- Will there be places where you can spend time with other residents?
- You will make your course fun and engaging by using the following tactics.
- How will you help students with different learning preferences?
7. Filming, Recording, and Editing your Online Course:
This is the part of the process where you start producing products. Now that you have a thoroughly detailed course plan, it’s time to put your content together for your online course. Now that you have your content, it’s time for the fun part – recording a video.
The proposed examples could also be the ‘talking head’ video. These videos are popular for business and marketing purposes. If you have a green screen, you can have anything behind you during the editing process.
Another method is a screen recording when you record your computer screen and add a webcam-like video where you can give your readers a more personal connection with you. You can record a voiceover, where you record a narration of a presentation.
8. Designing and establishing your online school:
Here are 3 ways to sell your online courses.
- Online course marketplaces are a popular way to distribute online courses.
- Learning management systems are tools that allow teachers to provide students with instructional content.
- There are a lot of plug-in and software designed to help you manage your website better.
Since marketplaces sell your courses at their own discounted prices, it is not the best channel for you to sell through. A learning management system is an easy way to offer courses or coaching on your website with full brand integration. You can quickly create online courses and sell them in the best-selling format possible.
9. Pricing your course:
It’s important to consider how your online course will fit into your bigger online course business model before you actually build it.
- Is your lead magnet valuable for its own sake?
- Are you going to get income from this business after it is launched?
- Will you be able to depend on this passive income stream?
- Are you selling information or access to a community?
Each of these different factors means that you’ll need to have a slightly different course, provide a different volume of value, have a different type of marketing, and have different follow-up methods. One of the most important things to consider with pricing is: what is the marketplace charging and for what? How does your price compare to the market, and can you make it better? Never reduce the quality of your writing because that will just make your content seem less valuable than other similar businesses.
Here are a few reasons why you shouldn’t invest less in your online course than you expect to be profitable.
- When you underpriced your online course, it will reduce the number of people who can afford to buy it.
- The effort to get someone to buy is only marginally easier at a lower price point. If your customers believe in your offering, the easier it will be to sell.
- If you sell your course for a lower price, you’ll have less money to advertise it. The higher your course price is, the less you’ll need to spend on paid advertising.
10. Launch and Ongoing Marketing
Now that you’ve completed your online course, the real work begins! There is an assumption that once you’ve created your course, you’re now in business and can start cashing checks. For your online course, you need to set up a launch and ongoing marketing plan to generate leads and sales.
- How long before you run early bird promotions?
- How will you create content marketing that will sell your online courses?
- Will you invest your money in ads?
- Do you have a list of people who are interested in what you have to offer?
- Are you prepared to provide influencers with the perks they need?
- Do you intend on having an affiliate program?
- What are your goals for using social media?
Common mistakes to avoid
If you are making an online course, you might be susceptible to frequent and easily avoidable mistakes. Here are several guidelines that may help your online course be more effective.
- Lengthy videos:
Attention spans are getting lower, concentrating only on the 20% of activities that produce results. There are three categories of video lengths: short, medium, and long.
- 0-5 minutes: Short sections and short bursts of information.
- 5-10 minutes: Video series that cover the entire program in great detail, usually broken down into shorter videos for each unit.
- 10-20 minutes: These can be in the form of very long videos but must be very engaging and exciting to keep someone interested.
2. Thinking too much:
One of the biggest mistakes is not getting your course out there, or not taking it seriously. Without trying, there’s no chance of success. You can test your market, make a sample course, and try to get your first paying customer.
3. Forgetting to Test:
You might have forgotten to add a video, deleted a quiz you mention on the previous assignment, or didn’t include a “buy button.” It’s important that you test your course, but also essential that you have someone proofread you are landing pages and content for mistakes.